About Us



The Umbria Marche Apennines District Organisation

The Umbria Marche Apennines District promotes local development for tourism, as well as the more general development of an area with a rich cultural and natural heritage that has established itself as a favoured destination for travellers in search of authentic experiences.

The project began a few years ago, initially covering Gubbio and Fabriano, the mount Cucco park, and the surrounding areas. Today the Organisation encompasses a vast area spanning Umbria and Marche, and has given rise to three complementary initiatives, which together seek to formulate an effective on-going strategy for developing and promoting the concept of "Slow Tourism".

SCARL Slow Tourism Scheme

SCARL is a consortium of private local companies working in the tourist sector. Its primary aim is to encourage economic growth via the presentation of an integrated local identity, by promoting the environmentally and socially sustainable principles of the District’s products and services under the Slow Tourism banner.


The Association for the Development of the Umbria-Marches Apennines

This not-for-profit Association was set up by representatives of the artisan sector together with cultural and environmental organisations, and is supported by local banks and other institutions. Its remit is to promote the Umbria-Marches Apennines nationally and internationally, and to encourage local development, particularly in regards to culture, traditional crafts, sport, the environment, and tourism. The Association encourages Slow Tourism, a concept that promotes progress and innovation while simultaneously celebrating and capitalising on the area’s unique history and on local people’s skills and expertise.

Memorandum of understanding between the Municipal Authorities and Public Bodies

On 30 November 2013 in Fonte Avellana a Memorandum of Understanding was signed between 25 municipal authorities, encompassing territory on both sides of the Apennines, and two Marches Forest Rangers organisations, stipulating the current geographical borders of the District. The agreement was a crucial recognition of how much the participating municipalities have in common, in terms of both terrain and local traditions. The Memorandum has made it possible to implement a coordinated plan for promoting tourism and local development.